Why Google reviews matter more than almost anything else
When someone searches for a business like yours, Google shows a local pack of three results above the map. Two things decide who lands there: relevance and prominence. Review count and review rating are among the strongest prominence signals Google uses — and they are the easiest for you to influence directly.
Reviews also do the closing for you. A prospect comparing two businesses with identical pricing will almost always pick the one with 87 reviews at 4.9 stars over the one with 6 reviews at 4.5. Every genuine review you collect keeps working — ranking you higher and converting browsers into calls — long after the job is done.